Aurora Material Solutions Unveils All New Brand Strategy; Keeps Customer Focus at the Forefront

STREETSBORO, OH – April 10, 2018 – Aurora Material Solutions, LLC, a leader in thermoplastic compounds, today announced its complete line of products and brand names, marking the most significant update to the brand in the company’s history. The new branding strategy integrates all of Aurora Material Solutions’ Products under one umbrella since making two strategic acquisitions last year: Reinier Plastics of Marieville, Quebec, and S&E Specialty Polymers of Lunenburg, Massachusetts.

“We have made many exciting changes during the past few months,” says Darrell Hughes, chief executive officer. The recent acquisitions have added new capabilities and product offerings that allow us to further our shared mission, which is:

To be our customers’ first choice in polymer compound solutions, enabling their success through innovation and consistently delivering high-quality products with exceptional customer service.”

The chart on the next page communicates the new branding portfolio, the products that fall within each brand, and their associated applications.

The combined brands position Aurora Material Solutions to offer one of the largest PVC product portfolios in the industry, along with a broader range of custom compounding capabilities that include:

  • Rigid PVC Compounds (RPVC)
  • Flexible PVC Compounds (FPVC)
  • Rigid Cellular PVC & TPE Foam
  • PVC/Acrylic Alloys
  • Thermoplastic Rubber (TPR)
  • Thermoplastic Elastomers (TPEs)
  • Thermoplastic Polyolefin (TPO)
  • Chlorinated Polyethylene Alloys (CPE)
  • Low-Smoke Zero-Halogen Compounds (LSZH)
  • Styrene-Butadiene-Styrene (SBS)
  • Styrene-Ethylene-Butylene-Styrene (SEBS)
  • Flame-Retardant Compounds
  • PVC Purge Compounds

Aurora Material Solutions will continue to focus on product innovation while providing the highest levels of quality, customer service, and technical support. With four production facilities to support customers’ needs — Streetsboro, OH; Welcome, NC; Lunenburg, MA; and Marieville, QC, Canada — Aurora Material Solutions’ offers short lead times to a diverse set of end markets.


Founded in 1997, Aurora Material Solutions is based in Streetsboro, OH and is known for developing and manufacturing advanced polymer compounds customized for customers for a variety of applications. These applications include building and construction, recreational, automotive, wire and cable, hose and tube, battery, footwear, and others. In addition to manufacturing the highest quality rigid and flexible PVC compounds, the company offers a vast library of PVC, TPR, TPE, custom TPO, CPE alloys, LSZH, flame retardant concentrates, SBS and SEBS formulations and PVC and TPE cellular foam compounds. Aurora Material Solutions is a leading producer of compounds that require an exact color match. Their facilities optimize best practices and utilize the most current technologies.  Aurora Material Solutions has built a reputation for ensuring consistency and reliability in a variety of applications. Aurora Material Solutions’ manufacturing facilities are certified ISO 9001-2015 with Design and as a result, have set the industry benchmark for product quality and lot-to-lot consistency.